In July 2022, the leading cable news program in the United States ranked by number of viewers was 'The Five', averaging 3.21 million total viewers. Local Stations Have Chosen Impressions Over Ratings. However, these numbers are nonetheless robust, especially compared to the extreme losses seen by newspapers. Game shows such as . Year ABC CBS NBC; 2016: 5,813,222: 4,596,432: 6,410,188: 2017: 5,536,390: Satellite media tours (SMTs) and radio media tours (RMTs) are instrumental in delivering clients' stories to the media. Footnote 1 We analyze the content and viewership of 743 local news stations over the latter two-thirds of 2017, a period that saw the acquisition of a set of local television stations by a large . By the third week of March, live viewership of all local news Monday-Friday saw a 50 percent . The West Coast was hit earlier than other regions, and San Francisco, Los Angeles, Sacramento and Seattle had the most significant increases in local news viewing. Some might say it was a record-breaking performance. News networks saw a significant drop in viewership in 2021, according to Nielsen data, after many networks drew bigger audiences the previous year amid the COVID-19 pandemic and 2020 pres Perhaps most interesting however, is that the lift among younger persons aged 2-17 was 20%. But a new Pew research study shows that from 2016 to 2017, the decline picked up speed. "As far back as our records show, we cannot find a sweep where WPLG has been No. KARE 11's election coverage was a stand-out winner for KARE 11, with more local news viewers turning to the 6 a.m. and 10 p.m. news than any other local source. The all-news channels did better than average Sunday led by CNN, which peaked at 445,000 viewers with Ana Cabrera at 8 p.m. CBC Newsworld was a strong draw at 9 with their early edition of The National (365,000). Broadcast dramas, participation variety shows, situation comedies and feature films all increase their share of total viewing. Between February and March of this year, Nielsen found that local TV news viewership rose by 7%. Local news viewership jumped significantly from the same week in 2019, especially among middle-earning households in the $75,000-$99,999 yearly income range, which saw a 50 percent increase in viewership. SALT LAKE CITY As more Americans are turning to local news for the latest information about COVID-19, KSTU FOX 13 in Salt Lake City remains Utah's . By: Al Tompkins. Audience. Minneapolis-St. Paul News. Over 80% of Spectrum News advertisers renew each year. WDIV-Local 4 swept to victory in May 2021 (4/29-5/26/2021), with first place finishes in key newscasts, access (7-8 p.m.), primetime and late-night . Local News. Nielsen analyzed viewing data across its Local People Meter markets, which are 25 of the largest local markets. In 2020, viewership for network local affiliate news stations (ABC, CBS, Fox and NBC) increased in two key time slots - evening (4 p.m. to 7 p.m.) and late night (11 p.m. to 2 a.m.) - according to Comscore StationView Essentials data. By Brian Steinberg. To measure TV audiences and derive our viewing metrics (i.e., ratings, reach, frequency), we use proprietary electronic measuring devices and software to capture what content, network or station viewers are watching on each TV and digital devices in the homes of our Nielsen Families.In total, we measure hundreds of networks, hundreds of stations, thousands of programs and millions of viewers. In 2020, the US cable news viewership reached an all-time high. ABC's "World News Tonight with David Muir" was the most-watched . CTV News Channel had an 11 a.m. peak with Question Period (186,000). Local TV is trusted and is still the preferred method of getting news (thanks mostly to people 50 and up).But viewership for local TV news continues to decline, according to research released by Pew this week.Pew also took a look at cable and network news, and here are some of their findings about 2018 in TV.. Local TV: Audience declines, but a tiny bit more time is spent on news not a lot more than at 6 a.m. By using a unique combination of advanced metering technology, people-powered panels and data from millions of cable and satellite boxes, we're able to deliver metrics that are . A former station CSD turned media buyer shares her top recommendations for TV stations when it comes to paid media. Deborah Potter. WESTLAKE VILLAGE, Calif.. CBS was the most popular network in primetime last week, averaging 2.7 million viewers. . To meet the needs of today's media landscape and consumer consumption, the local TV industry after decades of using TV ratings as the currency for ad negotiations want to move to audience impressions. This website uses cookies to enhance user experience and to analyze performance and traffic on our website. "Morning in America," which runs 7 to 10 a.m. eastern, had just 12,000 viewers. Data aggregated by Pew Research Center for the 2017 Local TV News Fact Sheet show these viewership numbers. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. KCRA 3 News at 4 p.m. Monday-Friday was the top newscast in the hour, with 60% of the Households watching local news. Viewership of local television news is slowly declining: 2016 viewership is 80.52% of 2007 viewership. We can verify . That being the case, the author uses "cultivation theory" to underpin the research. View Post. Man dies from possible drowning at senior center in Rice County. Telemundo was second, averaging 900,000 viewers, followed by UniMas (370,000), Estrella TV (100,000) and Azteca America (50,000). Until now, local TV news viewership has been declining slowly. News viewership is the backbone of public relations. When severe storms and flash flooding impacted the Dallas region on August 22, Spectrum News 1's wall-to-wall coverage from 8 a.m. to 2 p.m. CST was 10 times higher than The Weather Channel, and also recorded increases in viewership of 78%. Nielsen Will Join Them. Between the weeks of February 10 and March 9, 2020, the top 25 DMAs (Designated Market Areas) in the United States saw an average increase of 11 percent in daily household viewership of local news. TV ratings were down nearly 14% from the last NCAA men's basketball title game, between Virginia and Texas Tech in 2019. . Get in touch with us now. Columbus The latest report from the Pew Research Center on the state of local television news is anything but upbeat. The emphasis on maximizing viewership in order to bring in advertising dollars comes at the cost of local news stories. NY1's live Democratic Congressional District 10 primary debate between City Council Member Carlina . In household viewers, a measure of overall popularity, WTAE took No. Local TV average audience (defined as the average number of TVs tuned to a program throughout a time period) for the late night and evening news . (These days, being flat is a tremendous win.) always with honor for Variety. 3. Boston's #1 Early News: WCVB NewsCenter 5 at 4PM, 4:30PM, 5PM, and 6PM are Boston's definitive #1 choice in Total Viewers, Adults 25-54, and Households. TRUSTED. STAMFORD, Conn. - With a national presidential address and the passing of England's monarch making headlines in September, Spectrum audiences continued to turn to Spectrum News for coverage of these events and a deeper understanding of their impact on local communities. Young viewers skip local TV news, consume info online. The digits are even smaller for the other three stations offering up 10 p.m. newscasts on weekdays in Denver. Local TV news viewership declines again. Most local TV marketing executives have few media advertising choices to reach news consumers to convince them to watch newscasts on their stations. Average audience for network TV evening news. Both newscasts' ratings more than . Nielsen Local TV. An ongoing local TV news story is the descent of KARE's Nielsen ratings. All four main local TV newscasts sank in 2016 versus 2015, when looking at combined viewership on ABC, NBC, CBS and Fox affiliates, according to Pew Research Center analysis of Nielsen results for . NY1's live Democratic Congressional District 10 primary debate between City Council Member Carlina . PITTSBURGH . NBC Nightly News and CBS Evening News post significant week-to-week viewer gains, including a 21-week high for Nightly News (nearly 6.5 million linear viewers per day). ACCURATE. ABC7 won the 9 AM local news race with a 2.0 household rating, compared to WINK News on WXCW with a 1.5. . However, local-news viewership is up 7.8 percent from a year ago. Fox News has been the highest-rated cable news network for 19 years. Pew's estimate for 2021 is lower, with a rebound in 2022, as it's a midterm election year. Local news outlets play an important role in informing community members about elections and other civic events, along with shaping community views around common values and beliefs. KTLA is L.A.'s MOST WATCHED DAYTIME (1P & 3P . On April 5 the network introduced a new morning news format with more local news, stories and weather reports, co-anchored by Mario Anderson and Kayla Moody. 6 p.m. 1. Nielsen Local TV puts people first. Hide. ABC evening news viewership grew 16% to 7.6 million viewers in 2020, following an 11% increase in 2019. There may be more ways to catch up on the day's events then ever before, but the onslaught of digital news sources didn't take a chunk out of the audiences for local TV newscasts last year. Looking at overall increase in average audience rather than the percentage increase, Comscore found that local news viewing in the top 25 . FOX 13 News Viewership Sees Record Growth. The author also provides a theory section and a literature review. . Another key factor in the increase in revenue for 2020 is that the number of hours dedicated to local TV news increased to 6.2 hours, from 5.9 in 2019. Political advertising for local TV accounted for over $2 billion of this pie. The power and potency of local news endures, perhaps all the more so in a fragmented digital age. NBC had 2.4 million, ABC had 2.1 million, Fox had 1.6 million, Univision had 1.2 million, Ion Television had 1 million, and Telemundo averaged 900,000. Local news outlets are experiencing a surge in viewership as more Americans tune in for coronavirus updates. post. Local TV news has large audiences, with viewership on the order of 25 million viewers per night in the aggregate (Pew Research Center 2017). As of 2020, Tucker Carlson Tonight is the most watched cable news show ever. We deliver in-depth, accurate measurement metrics that are representative of what real people are actually viewing in your Local markets. CP24's Ontario coverage saw 187,000 tune in for Dayside at 1 p.m. When severe storms and flash flooding impacted the Dallas region on August 22, Spectrum News 1's wall-to-wall coverage from 8 a.m. to 2 p.m. CST was 10 times higher than The Weather Channel, and also recorded increases in viewership of 78%. MPD asks for help identifying suspect vehicle involved in deadly hit-and-run. NewsNation's new morning newscast and primetime show continued the network's trend of dismal ratings on debut day Sept. 27, 2021. How's this for an ironic twist: The Pew Research Center is reporting that the local TV newscasts if ABC, CBS, FOX and NBC affiliates across the United States are continuing to show viewership declines, even as stations are increasing the amount of the local news content they broadcast.. May 13, 2020. KABC, owned by Walt Disney Co., retained its local news dominance at 6 p.m. and 11 p.m. during the February ratings period, according to recently released Nielsen ratings. The COVID-19 pandemic is fueling a resurgence in viewership of local news and linear television in the United States, according to the results of a survey conducted in March by international research and strategy firm SmithGeiger. Get the latest tv ratings news, articles, videos and photos on the New York Post. January 5, 2018. Fox's . 1. . A bevy of owners of local TV stations . By the end of the month, Kentucky's local news audience share grew 1.5 percent from 5-9AM and over 2 percent from 9AM-12PM. post. WPLG, Berkshire Hathaway's ABC affiliate in Miami, had the top-rated English-language newscasts during the November 2020 sweeps in adults 25-54. , Aug 29, 2022. Local Atlanta TV news ratings have jumped sharply since the pandemic began except during early mornings. 1 Monday through Friday including primetime average," Bill . Reach your customers in their communities by advertising on your local 24/7 Spectrum News channel. Pittsburgh's Action News 4 ranked #1 from 4:30 - 7:00 a.m. and 5:00 - 6:30 p.m. in the highly coveted Adults 25-54 demographic in the recently completed May 2018 Nielsen . Univision was the most-watched Spanish-language network for the 138th consecutive week and 140th time in 141 weeks, averaging 1.08 million viewers. For persons aged 2 and older, local news experienced a 7% viewership lift between early February and the week of March 9. CNN, Fox News, and MSNBC all had record-high viewership in 2020. Because it works. CBS4 came in second during May sweeps, with a 1.10 rating, or what the station itself . Reach local news viewers in Biloxi with TV ads. . The daypart showing the most significant increase was local news, up by 58%. Younger viewers are particularly interested in watching the local news now, with viewership among two- to 17- year- olds spiking by 20%. Evening News increased in Week 4 by 88% overall and by 218% for those 18-34. Pew's . Sep 21, 2021 3:00am PT. These news sources create a sense of . KCRA 3 News remained the dominant choice for news viewers in the early evening. Biden SOTU TV ratings well down from first addresses by Trump, Obama March 3, 2022 | 11 . At 7 PM ABC7's "Get More" newscast dominated local news viewership among stations . NBC affiliate KSNV was third with a 1.1 demo rating . We find that, in the earlier stages of the vaccine roll-out (starting May 2021), higher local viewership of Fox News Channel has been associated with lower local vaccination rates. TV Spot Each weekday, your 30-second spot appears during News 25 Today between 5-7am CT. Viewership Biloxi is ranked the 160th largest market in the U . Late news took the biggest hit, down 5% from the year before. (Statista) Looking at media consumption habits, the 45 to 54-year-old demographic loves local news. CBS evening news viewership grew 7% to about 5 million viewers in 2020, while NBC viewership rose 8% to 6.5 million. According to Nielsen data, the local news audience shrank again in 2015 in all key time slots-morning, evening and late. ** Traffic Spiked on the Spectrum News App in April weather and traffic reports, sports updates and all the local information they need to start the day. Local news had a 30.9% share, up 5 share points from Feb. 3. Top Cable News Viewership Statistics (Editor's Choice) 16% of Americans primarily get their news from cable television. According to Pew, which analyzed Nielsen results for its report, "late" news (10 or 11 pm) suffered an . News. Across the top 25 markets, where Nielsen employs its local people meters to collect viewing data, most broadcast viewing showed increases, led by local news. The theory is appropriate for the hypothesis because it supports the idea that "television news misrepresents the nature of the world" (Callanan, 2012). Americans are tuned into cable TV news primarily between the hours of 3 p.m. and 10 p.m. After 10 p.m., TV news viewership continues to fall steadily until around 5 a.m. Then viewership slowly begins to increase once more. Local TV News Industry Trends: Revenue Increasing, Employment Steady, Viewership Robust Kevin Mott, Program Analyst, Stanton Foundation; Mcclatchy Selects Switchboard Directory Services to Integrate Into Their News Sites; May / June 2016; Mcclatchy Company Records; Article Submitted by Willie Hunter C/3/22 Chaplain. . Among persons 25-54, the spike was higher, at more than 10%. Spectrum cable households watch Spectrum News more than any other cable network. Among adults 35+, live viewership of Monday-Friday late news increased 34 percent by the end of March. WCCO: 12 (3 . KTLA News at 9A is #1 compared to local news and talk with A18-49 (0.6) and A25-54 (0.8), marking its 3rd consecutive May sweep win with both demos. Your ad here! Local radio and TV stations are flourishing with more . Primary Menu Sections. Fox News Channel was the top-rated cable network in primetime, averaging 2.05 million viewers. TV news viewership is at its highest in the late afternoon and evening, according to Nielsen. an average of 127,770 viewers were watching the "WGN Morning News" between 5 a.m. and 8 a . WCVB also has the fastest growing . TVB also reports that at 81%, broadcast TV currently has the highest reach across all adult demographics (18+) and across . Only 6% of that age group . Audience . A new SmithGeiger survey reveals 82% of U.S. news consumers are watching local TV news. By comparison, if you look at independent station WGN, which is owned by NewsNation parent Nexstar, its local news ratings for the 7 to 9 a.m. local time block typically hover . Daily viewership among the 18-34 demographic was up 73% in Week 4. WCVB's award-winning nightly news magazine, Chronicle (M-F, 7:30PM), continues to be a favorite with viewers and has increased viewership from a year ago across several demographics, including . In addition, CBS News said they will be adding 15,000 hours of live local news, for a total of . More than 30 million Americans tuned in to major-network evening news in 2020. . Nielsen is the Local currency, trusted by broadcasters, agencies and advertisers to monetize their businesses. Spectrum News outperformed ABC, CBS, FOX and NBC, as well as CNN, Fox News and MSNBC in daily viewership, averaging 2.2 . By Rodney Ho, The Atlanta Journal-Constitution. Hide . As COVID-19 began its spread across the U.S., rising local news viewership tracked alongside the regions where the most cases have been reported. 47% of 45 to 54-year-olds rely on the local news to stay informed. Among the elusive 18-34 demographic, local news viewership increased throughout March, peaking at a 162% increase the third week of March, notably reversing the trend of younger viewers moving . Local 4 and ClickOnDetroit are No. We also share information about your use of our site with our social media, advertising and analytics partners. Behind this age group, 25- to 54- year- old Americans' viewership increased by 10.1%. 1 at 5 and 6 a.m. and 6 p.m. KDKA was first at 12, 4, 5 and 11 p.m. Channel 11's 10 p.m. news on WPGH had double the share of . June 29th, 2021 by Paul Greeley. Nielsen's Local TV Measurement solution delivers unparalleled insights into what audiences are watching across 210 local designated market areas (DMAs). Nielsen's May ratings show Fox Network affiliate KVVU and ABC's KTNV tied for first in the 5 p.m. newscast in the adults 25-54 demographic. In total, the local streams from CBS stations grew year-over-year by 37%, its best year to date. During the analyzed period, local .
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